Creating a successful business is all about capturing the hearts and minds of your target market. Convince more consumers that your product or service is worthwhile, and you will have created a more successful business and in turn your company will grow. This concept is easy to understand, but difficult to implement, as many small businesses are lost in the battle of leaving their original market to expand into other areas. Once the process is mastered, and the brand strength is given the power to do so, the ultimate goal for your business is to reach the worldwide market share.
This is easy for some industries, but can seem entirely impossible for others. However, regardless of the industry, with the right knowledge and consumer awareness, it can be done and made into a successful part of your business’s operations. This process, most commonly known as scaling, is simply increasing the amount of market share that you have within the industry, until it needs to expand into a bigger market pool. For instance, a company that sells pens can sell them in the local community until everyone has pens, and from there they have the task of expanding to sell to communities around them, leveraging their size until they eventually become the world’s leading pen provider.
This is the best possible position that a company could be in, because having the expansion of the world to sell to gives the opportunity for anything to happen. Luke Lamb turned his forestry equipment business into a worldwide endeavor using the same method, turning Sarasota-based Tree Frog Equipment LLC into the world’s largest wood chipper dealer, having an international market. This environment is a challenge to reach, but once it is accomplished, the future of the business is established, and imagination allows it to prosper.